The Traveling Vineyard’s Business Model

How does The Traveling Vineyard’s business model work? Most simply, the idea behind The Traveling Vineyard is that consumers can taste wine in their homes. The Traveling Vineyard’s Wine Guides are independent, direct sales vendors.

Training and Support

Training is done online through The Tasting Room, The Traveling Vineyard’s online portal. Wine Guides use training modules, video lessons, and introductions to the company’s wines to assist them with their sales plans and goals. In addition to the training portal, Wine Guides also have a regional leader to guide their training and answer all their questions.

Success Kit

Each Wine Guide receives a Success Kit to get them started with their first two wine tasting events. The kit includes a Sommology training program that serves as a “cheat sheet” so the Wine Guide can act as a sommelier when giving tasting parties. Aspiring Wine Guides don’t have to be experts in wine and food pairings coming into the program. Sommology teaches Guides how to pair The Traveling Vineyard’s wine offerings perfectly with foods.

The Success Kit costs a start-up fee of $189. Wine Guides must then replenish their wine tasting supplies as needed.

Wine Guides must also pay $15.99 per month to maintain their personalized websites for the first 90 days. Three months of website costs plus the $189 Success Kit total $236.97. There are no other start-up costs for Wine Guides, as The Traveling Vineyard does not require its guides to keep a standing inventory of wines. The Traveling Vineyard adheres to the Direct Selling Association Code of Ethics.

Learn more about Traveling Vineyard: https://www.directsalesaid.com/companies/traveling-vineyard