An Artist Performs
The Look is Different
Many of the products that interact chemically with your skin, and actually produce a result, come in very serious packaging. This is not the case for Sunday Riley skin care. They come in colorful, fun, and warm packaging. The hint of using them in an incorrect fashion, and turning your skin red as a response, is no where in this packaging. Perhaps at over $100 a bottle, one is not inclined to misuse the product. This change in bottle image is not the only area where Sunday Riley differs, however. Their products have a very important differentiation tactic; they work.
They use Ingredients Proven to Work and these are Expensive…
In the past, most skin care products used ingredients that smelled nice and had temporary effects. The consumer was really just paying for the brand when they invested in these products. Sunday Riley is a real researcher that runs her own R&D department. Before you go thinking she’s not humble, marketers had to convince her to name these products after herself. She uses ingredients that work. She packages them in such a way that they are not intimidating or frightening to end users.
They’ve been Big for a Long Time Now
2011 saw Sunday Riley (@sundayriley) branching off from skincare into actual cosmetic lines. The company grew like never before with such a wide selection of products to offer their customers. To this day, they are still known as one of the most trusted brands because of their use of active ingredients that produce results. When combining this idea with cosmetics and makeup, their sales went through the roof. Sunday considers herself the R&D department as discussed above. She has unlimited time and personal funding to dedicate to product development. Last but not least, she takes it seriously because her name is one it! Sunday Riley is on Facebook, follow her today.
Buy Sunday Riley products here: https://www.skinstore.com/brands/sunday-riley.list