Crimson Sonata

An Artist Performs

Monthly Archives: November 2018

Fortress Investment Group Looks to Open-End Asset Funds for Expansion

Fortress Investment Group first hung its shingle in 1998 as a private equity firm. Founded by Randall Nardone, Wesley Edens, and Rob Kauffman the firm quickly gained success. By 2007 it had become the first sizable private equity firm to become publicly traded in the U.S. By 2016 it was managing over $70 millon-dollars in private equity, alternative assets, liquid hedge funds, and credit funds. Mostly, Fortress Investment Group is known for its assets. The New York-based company is behind commuter railways, real-estate acquisitions, and innovating tech. Its hedge funds are also quite interesting, but only to those who understand the business world. In 2017 Fortress was bought by Japanese conglomerate Softbank Group. Now, in the wake of closing down its direct-lending fund in October of this year, Fortress is branching out with some new funds for investors. Read more at about fortress investment.

At present Fortress Investment Group is expanding into intellectual property. It is buying asset debts like aircraft leases or real estate debts. This provides a unique opportunity for savvy investors as so far is doing well. The two funds carrying Fortress at present are its patent fund, which has raised $400 million so far, and its open-end asset fund that is currently topped out at $500 million. The funds are taking advantage of the healthy private credit market. Fortress Investment Group, along with many other companies, is starting to wean itself away from insurance, pension plans, and sovereign wealth funds.

Open-end asset funds are a type of mutual fund. They are popular because they offer freedom from restriction on the number of shares it issues. The shares can be for bonds or stocks and are directly controlled by the management. If the management feels the fund is getting too big, they can cap it off. Investors within the fund may lose the ability to make additional investments, and no new investors will be accepted. Mutual funds are great as they are structured in a way that gives investors an easier way to invest. The buying and selling of these shares happen on demand and uses net asset value. The value is derived from the underlying securities of the fund. When trading closes each day, the NAV is calculated. If many the shares have been redeemed, a number of the fund’s investments can be sold in order to pay investors.



Sunday Riley Takes A Different Approach In Skin Care Industry

The Look is Different

Many of the products that interact chemically with your skin, and actually produce a result, come in very serious packaging. This is not the case for Sunday Riley skin care. They come in colorful, fun, and warm packaging. The hint of using them in an incorrect fashion, and turning your skin red as a response, is no where in this packaging. Perhaps at over $100 a bottle, one is not inclined to misuse the product. This change in bottle image is not the only area where Sunday Riley differs, however. Their products have a very important differentiation tactic; they work.

They use Ingredients Proven to Work and these are Expensive…

In the past, most skin care products used ingredients that smelled nice and had temporary effects. The consumer was really just paying for the brand when they invested in these products. Sunday Riley is a real researcher that runs her own R&D department. Before you go thinking she’s not humble, marketers had to convince her to name these products after herself. She uses ingredients that work. She packages them in such a way that they are not intimidating or frightening to end users.

They’ve been Big for a Long Time Now

2011 saw Sunday Riley (@sundayriley) branching off from skincare into actual cosmetic lines. The company grew like never before with such a wide selection of products to offer their customers. To this day, they are still known as one of the most trusted brands because of their use of active ingredients that produce results. When combining this idea with cosmetics and makeup, their sales went through the roof. Sunday considers herself the R&D department as discussed above. She has unlimited time and personal funding to dedicate to product development. Last but not least, she takes it seriously because her name is one it! Sunday Riley is on Facebook, follow her today.

Buy Sunday Riley products here:

ClassDojo Goes Beyond School

It took ClassDojo seven years to announce the company’s first paid offering. The San Francisco based company is a venture-backed technology startup with a focus on education. Having emerged at this decade’s start, ClassDojo has been growing without any revenue. Still, the company has created quite a footprint. The company’s extraordinary numbers show that at least one teacher in 95% of US middle and elementary schools is using the tool.

Even more, one in six U.S families (with an under 14 child) utilizes the app. ClassDojo launched in August 2011, and since then the company is steadfast on its commitment to never charge schools or teachers. Now, the company has a concrete plan to sustain that model. It will be charging a monthly subscription in their new version tailored for parents and their children.

The new “ClassDojo Beyond School” app has features aiming to strengthen connections between children and their parents. The features include meditation/ mindfulness exercises, reflection activities, and a feedback tool. The feedback tool employs digital points as rewards for positive behaviors/ habits at home.

The Home

Sam Chaudhary, ClassDojo’s CEO/ Founder, sees the home as a place with pockets of opportunity for informal learning. The company wants to assist parents to convert these opportunities into learning experiences. The new app has features like the original ClassDojo. An example is the behavior incentivization system tool.

It is the tool that teachers use to subtract or give points to students based on their behaviors. This functionality is available to parents on the Beyond School app. Users can set the preferred criteria for awarding points. Some people have lamented that this feature can be as a behaviorist conditioning tool. Even so, Mercedes Ford, one of the Beyond School early testers, sees it differently.

The mother of one says the feature is useful in delivering immediate feedback and encouraging positive actions. According to Ford, the tool is practical because it brings to life teachers’ and parents’ expectations in a fun way. After trying the app with a daughter, Ford noticed that the child was no longer disruptive and disrespectful. Instead, her second-grade child acts responsibly to gain points.

How Got Started, According To Richard Liu Qiangdong

Richard Liu Qiangdong is the founder and Chief Executive Officer of one of the biggest eCommerce platforms in China, The company is currently worth approximately $57 billion, with Richard Liu having a net worth of $11 billion, according to Forbes. He attended Renmin University of China, earning a degree in sociology, and later earned an EMBA from the China Europe International Business School.

Richard Liu attended this year’s World Economic Forum Annual Meeting, and talked about his early beginnings in the industry and how came to be. He ventured into the retail business in 1998, selling computer accessories out of a 4-square meter store. His business became more and more successful and by 2003 his company expanded to a total of 12 physical stores. Richard Qiangdong Liu – Bloomberg Billionaires profile. However, due to the SARS outbreak in China, with customers and staff being forced to remain at home, he had to close his stores and out of necessity he started retailing online.

By the end of 2004, all his stores were closed, and Richard Liu focused on eCommerce instead, realizing that eCommerce was the trend for the future, and that the logistics were much more budget-friendly. He felt that back when he started in the retail industry in 1998, the online medium was very chaotic. Once he decided to venture online, he took the decision to not sell any counterfeit products, and to provide a good customer experience. Due to the fact that initially they had a limited amount of money, was selling IT products, and every year they started adding new categories.

Nowadays, the company has approximately 167,000 employees, with 30,000 being added in 2017 alone. They have 500 logistics centers and can deliver around the world. According to Richard Liu, deliver to Beijing can take as little as 3h. 97% of deliveries in China take 10h, while 57% of deliveries take within 6h. Their most popular products are foods, consumer goods, and fashion related items. When talking about future plans of expansion, Liu noted that expansion will take several steps, bringing the best products to China and then expanding to Southeast Asia, the Middle East, Europe, and ultimately America.

To know more click: here.