An Artist Performs
Desiree “Des” Perez is not the typical entertainment executive to say the least. Being a female in a male-dominated industry has never caused her any concern as she thrives on being to hang with the most powerful men in music. Her tough negotiation style has made Des one of the most ferocious executives in the industry.
Recently, Billboard named Des as a Digital Power Player. As the Chief Operation Officer of streaming service TIDAL as well as Roc Nation, Perez is perhaps the most powerful female executive in music. Des led the $200 million deal with Sprint, which added up to 45 million customers to its subscription base. TIDAL has also given its subscribers exclusive tickets to JAY-Z’s 2017-18 tour. Perez brought in former Sony senior executive Richard Sanders to take over as Chief Executive Officer (CEO) of TIDAL, a move that could pay huge dividends.
Des has been the COO of Jay-Z’s Roc nation since 2009 and has generated billions of dollars managing the label and tours. She has been a close friend of Jay-Z for the better part of 20 years and has managed a number of highly successful entertainment venues in New York City. She has made her most significant contributions at the negotiation table, securing deals for Beyoncé’s Formation Stadium, the Rihanna Samsung deal, and even helped Major League Baseball star Robinson Cano secure a 10-year, $240 million deal with the Seattle Mariners. Her presence at the negotiation table is almost required when Roc Nation attempts to make a big money deal