An Artist Performs
The advancement in the global technology was given rise to unique kinds of businesses and organizations to entrepreneurs of different countries. Malcolm CasSelle as an entrepreneur has been effective in marketing products through online video. This article highlights how Malcolm CasSelle has been successful in his WAX Company within a short time span. The focus of this discussion will be in answering the question: how has this global entrepreneur managed to make WAX the world’s number one online sales platform?
WAX is an acronym for Worldwide Asset eXchange program that demonstrates the importance of tokenizing in-games tools. The most significant roles that the token here does include reducing the costs involved in the transaction, creating the games’ marketplace and fractionalizing profits made. The activities within WAX involve a transaction process which involves three individuals; the Transaction Agents, the Guilds and the consumers. Transfer agents are responsible for reaching the final users of the items, Guilds supervise the transaction committee, and the consumers are the users of the products.
Malcolm CasSelle asset the system at WAX is configured in such a way that if Guilds fails to do their roles well, the transfer agents will suffer the consequences. Similarly, if the Guilds do not take proper action on the agents, then the holder of the token would be affected. This chain affects both parties, and it would lead to Guilds not being elected again for such positions. However, if the Guilds have a good reputation then the value of the product also increases thereby promoting the ratings of the company.
Malcolm CasSelle has made this company through commitments to his work as the CEO and the president. However, his success is not only observable in WAX. While he was the CEO of SeaChange, he was able to transfer the company into a world-class business. Similarly, he was the president and the Chief Technical Officer of OPSkin, a global marketplace for the sellers and buyers of online video gaming. He has a sound educational background in computer science and technology which suits his role as the CEO of such an online business organization. Malcolm CasSelle graduated from Stanford University with master’s degree in computer and another in science in addition to being bilingual. He has been a great leader from his childhood.